Tiger Woods will be following his tradition of wearing red for the final round when he takes part in his first PGA Tour event of 2024 at the Genesis Invitational in California on Thursday.
But the 48-year-old golf icon will be wearing the logo of his own brand following his split with Nike in January after more than 27 years with the sportswear giant.
Sun Day Red’s emblem features a tiger made up of 15 stripes to symbolise the haul of major titles Woods has won during his career.
“What happens when we win another major championship?” Woods asked at a launch event on Monday, describing the importance to him of having a “product and brand that I’m proud of”. “We’re going to have to redo the trademark.”
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Woods last competed at the Hero World Challenge in December and is hoping to play at one event each month in 2024, having undergone ankle surgery in April.
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“Sunday red – it’s me,” he said, explaining that his choice of colour had been inspired by his mother, Kultida.
“She thought, being a Capricorn, that my power colour was red, so I wore red as a junior golfer and I won some tournaments.
“Every single tournament I’ve played as a professional, I’ve worn red. It’s just become synonymous with me.
“Lo and behold, I go to a university that is red, Stanford is red. We wore red on the final day of every single tournament.”
Woods is a 150/1 rank outsider for the tournament, which ends on Sunday and has a top prize of $4 million.